
Every customer takes a journey with your business. From the very first impression to the after-sales follow-up, there are 25 crucial steps.

Increase the number of prospects being converted into actual sales

Maximise the return on every individual sale

Turn your customers into advocates for your business who will actively refer others to you
Map your customer journey and spot the hidden gaps costing you sales
Train your team to deliver exceptional CX at every stage
Turn everyday interactions into moments that delight and convert
Grow sales without spending more on ads or discounts
Richard Mills

What if your team could double sales in 90 days... without spending a cent on extra marketing?
Richard J Mills has helped businesses do exactly that. One client boosted monthly revenue from $250K to $750K in 3 months. Another saw $250M in additional sales after Richard transformed their sales narrative. Retail teams often see 25% more sales the same day after just one 60-minute session. One sales person even went from her final warning, to breaking all company sales records in the same year, after coaching with Richard.
Sometimes all a burnt out sales exec needs is someone to reignite the passion!
In this free webinar, Richard reveals how world-class customer experience unlocks hidden revenue, creates raving fans, and strengthens staff confidence.
You’ll learn:
· Where most businesses lose sales in the customer journey
· How to turn service teams into high-performing salespeople
· Simple CX strategies that immediately boost conversions
Richard has delivered over 2,100 workshops, trained 3,000+ professionals, Guided more than 5,500 participants through a structured and results-focused goal setting program and delivered over 650 keynote speeches at conferences for Crimsafe, Kennards Hire, The Professionals, and more across Australia, New Zealand and the United Kingdom.
Don’t miss this chance to learn how the best businesses grow – not by pushing harder, but by serving smarter.


"Richard Mills is a leader, a teacher, a mentor and a coach. His irrepressible enthusiasm fires both his thirst for knowledge and his passion for passing it on to those he works with. Richard’s formal training and his practical business experience make him insightful into what makes businesses and their people tick. That understanding is then translated into practical actions that see individuals grow in their learning and confidence. Richard Mills does more than teach, he brings understanding."

“Richard's sales training is the best training I've received so far in my career. He is an expert in his field and he can teach you the tool sets and skills you need to be successful in your industry. I highly recommend Richard Mills for any individual or company who wants to step up their skill set.”

"I was blown away with the level of information and detail I received at his Direct Radio Training day. The day was structured and planned down to the tee, at know stage did I feel that I wasn’t learning or unable to take his recommendations into practice. Millsy has a great hands on approach and is so passionate about what he is doing it's hard to lose focus. The only concern I received out of the day was the amount positive change I'd being taking back into my role and how quickly I could adapt. Had a great day and I'll definitely do it again."
